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Turn Attention into Growth.

Marketing only works when the systems behind it do.

We combine marketing strategy with deep technical expertise to build the infrastructure your business needs to scale.

From Meta campaigns to server-side tracking, consent frameworks, and creative strategy, we engineer the foundation your marketing actually needs to grow.

No hacks. No guesswork. Just clarity, clean data, and campaigns built to perform.

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We Fix Your…

broken tracking wasted ad spend missing conversions confusing analytics poor attribution slow websites leaky funnels consent mistakes pixel / CAPI issues scaling bottlenecks

Our Services

We build the engine behind your marketing - from ads to websites, tracking to creative. Everything is designed to plug into your existing business and scale with you.

Strategy

Marketing & Creative Strategy

12 years planning full-funnel campaigns across Meta, Google and LinkedIn. Positioning, offer design and creative strategy that make campaigns convert.

Click to learn more → Web

Websites, Shopify & Landing Pages

Conversion-led websites, landing pages and Shopify builds with clean UX, fast performance and tracking baked in from day one.

Click to learn more → Compliance

GDPR & Consent Compliance

CMP setup, Consent Mode, cookie compliance and policy support aligned with EU requirements. Protect your brand while still capturing the data you need.

Click to learn more → Tracking

Tracking & Analytics Setup

GA4, GTM and server-side tracking with clean events, deduplication and audit-proof naming. Data you can trust for optimisation and reporting.

Click to learn more → Ad Campaigns

Meta Ads & Campaign Management

12 years running high-performance Meta, Google and LinkedIn campaigns. Full-funnel paid media designed to drive qualified leads and sales.

Click to learn more → Support

Training, Support & Retainers

Hands-on support for teams needing tracking, compliance, campaigns or content help - plus 1:1 or team training for long-term growth.

Click to learn more →

Who We Build For

Different sectors, same approach: clear offers, strong creative, clean tracking and systems you can actually run. Choose the path that feels closest to your world.

Small & Local Businesses

For trades, wellness and local services who want simple, consistent and trackable lead systems.

  • Leads that actually follow up.
  • Clear, simple funnels you can understand.
  • Works from £250–£2K ad spend per month.
View Small Business Path →

Small & Local

Events, Ecommerce & Web-Based Services

For online stores, digital products and event brands needing full-stack delivery - funnels, tracking and ads that work together.

  • Conversion-focused sites & checkout flows.
  • GA4, GTM & server-side tracking done properly.
  • Always-on campaigns built around your calendar.
See Events & Ecommerce Work →

Events & Ecommerce

Marketing Agencies, PR & Corporate Teams

For agencies and in-house teams that need a reliable performance partner - without hiring full-time.

  • Plug-in performance layer for your campaigns.
  • GDPR-ready tracking your legal team signs off.
  • Clear reporting your team can present confidently.
Chat About a Partnership →

Agencies & Teams

About AdKonnekt

The systems behind your campaigns - built for clarity, compliance and performance.

Our Approach

Marketing that behaves like a complete operating system.

1. The pattern I kept seeing

Most brands don’t fail because their offer is bad - they fail because no one owns the full stack from tracking, funnels, consent logic and paid creative.

2. Where AdKonnekt fits

After roles in sales, freelance work, agency support and working inside Meta’s advertiser ecosystem, I saw the same pattern again and again: good brands running on broken systems - mismatched pages, scattered funnels and data nobody really trusted.

3. What we actually do

AdKonnekt connects those dots. We design systems where tracking, consent, creative and reporting work together - so you don’t have to choose between performance, privacy and sanity.

Where we add the most value

  • 12+ years across funnels, paid media and analytics.
  • Deep experience with GA4, GTM, CAPI & server-side tracking.
  • Insight from working inside Meta’s advertiser support ecosystem.
  • A full-funnel view - offer → page → tracking → reporting → optimisation.
Read the full story →

Meet The Founder

Jack Barton

12+ years across funnels, paid media and analytics - including hands-on support for advertisers inside Meta’s ecosystem. AdKonnekt is the systems layer I wished more brands had: strategy, tracking, consent and creative all working as one.

How We Work

Every project moves through the same five stages. The scope changes project to project - the system doesn’t.

Audit and Diagnose

1. AUDIT & DIAGNOSE

Find what’s broken before spending a penny

We audit your full marketing stack - tracking, consent, platforms, funnels and data flow - to identify leaks, compliance risks and performance blockers before any campaigns run.

  • You don’t jump straight into ads
  • You understand systems, not just creatives
  • You reduce risk before spend
Fix the Foundations

2. FIX THE FOUNDATIONS

Tracking, consent and infrastructure done properly

We implement or repair GA4, GTM, Meta Pixel, CAPI, consent logic and event structure so your data is accurate, compliant and usable for optimisation.

  • Compliance and performance aligned
  • Technical credibility clients can trust
  • Your unfair advantage vs agencies
Design the Funnel

3. DESIGN THE FUNNEL

From offer to conversion, intentionally

We align your offer, landing pages and conversion paths so traffic has a clear job - whether that’s a lead, a booking or a sale.

  • Shows you’re not just a media buyer
  • Connects creative to outcome
  • Bridges tech → strategy
Launch and Distribute

4. LAUNCH & DISTRIBUTE

Paid media with structure, not guesswork

Campaigns are launched across Meta and relevant channels using clean audiences, validated events and clear testing logic - no bloated setups or black-box tactics.

  • Controlled launches
  • No chaos
  • No spray-and-pray
Optimise and Scale

5. OPTIMISE & SCALE

Decisions backed by real data

We review performance weekly or monthly, refine creative and budgets, and scale what’s working - with reporting that explains why, not just what happened.

  • Ongoing stewardship
  • Transparent reporting
  • Senior-level oversight
Start With an Audit

Why Choose AdKonnekt?

Structured, compliant and creative. No fluff, no guesswork – just full-funnel systems that make your ads, tracking and website work together (and keep working when platforms change the rules).

What we actually do differently

We’re not here to be “another agency” on a retainer sending slide decks. AdKonnekt plugs into your existing setup and quietly rebuilds the engine:

  • One brain across tracking, consent, site and ads – no more finger-pointing between dev, agency and “the Meta guy”.
  • Clear, human communication – you know what’s live, what’s broken and what’s next, in plain English.
  • Compliance baked in, not bolted on – GDPR, consent and CAPI are part of the plan from day one.
  • Real testing, not random experiments – briefs, hypotheses, clean naming and documented learnings.
  • Flexible scope – one-off rescues, sprint projects or ongoing optimisation retainers.
Experience 12+ years in the trenches

Real-world experience.

Compliance Policy-safe setups

Rebuilt stacks that avoid policy issues.

Sectors Varied Sector Experience

E-comm · Events · B2B.

Approach Systems-first Strategy

Everything planned as one engine.

Compliance GDPR & Compliancy built-in

Consent and tracking aligned.

Relationship Focussed Head of Digital

Hands-on partner that actually executes.

“Finally, someone who sees the whole picture.”

Placeholder: “Jack rebuilt our Shopify store and tracking from the ground up. It’s the first time our ads, pages and numbers have all lined up.”

JAS OF CLUBS · SHOPIFY & TRACKING STACK

“He turned our seasonal chaos into a simple system.”

Placeholder: “Instead of scrambling every Christmas, we now have clear offers, ads and a funnel that actually follows up with people.”

DECTHEHALLS · LOCAL SMB FUNNEL

“We finally trust our numbers.”

Placeholder: “GA4, CAPI and consent used to be a mess. Jack rebuilt the stack so we can see exactly what our Meta and Google spend is doing.”

VERDANT LIVING · ECOMMERCE TRACKING

“Launch-ready from day one.”

Placeholder: “Before we pushed any traffic, the WooCommerce tracking, pixels and events were already in place. It made testing offers so much easier.”

ZONAL AUDIO · WOOCOMMERCE & LAUNCH STACK

“Clearer B2B pipeline, less noise.”

Placeholder: “We stopped optimising for cheap clicks and started tracking real conversations and opportunities in our CRM.”

ACCELOBRAND · B2B LEAD SYSTEM

“Our PR finally talks to performance.”

Placeholder: “We connected Meta, GA4 and our PR campaigns so we could measure enquiries and bookings, not just buzz.”

WE ARE INDIGO · PR-POWERED FUNNEL

Selected Case Studies

Events · Ad Management

Multigroove - Full-Funnel Meta Ads & Tracking

Managed ongoing paid campaigns for one of Europe’s longest-running rave brands, repairing pixel issues, structuring funnels and scaling Meta ads to drive consistent, high-volume ticket sales.

E-Commerce · WooCommerce

Zonal Audio - Tracking Foundation & Audience Build

Set up compliant tracking, Meta infrastructure and audience research for a mastering studio, creating a reliable base for future ads, bookings and funnel scaling.

E-commerce · Shopify

Verdant Living - Plant Store Optimisation & Tracking

Upgraded a Shopify plant store with compliant tracking, UX fixes and SEO improvements, strengthening the funnel and boosting product discovery and add-to-cart activity.

E-commerce · Shopify

Jas of Clubs - Premium Art Store Build

New Shopify store with full-funnel tracking, UX revamp and on-page SEO, leading to a 35% drop in bounce rate and +48% session duration.

B2C · LEAD-GEN

We Are Indigo - Luxury PR to Leads

Took existing PR and content, layered on Meta lead funnels and compliant tracking, delivering 48× ROAS and multiple high-value enquiries.

App · Sign Ups

Queens of Tomorrow – Community Growth

Awareness and opt-in funnel for an event & mentorship platform, tripling community size in two months on a modest ad budget.

Request a Free Audit

Tell me where things feel stuck – tracking, GDPR, Meta ads, or the whole funnel – and I’ll send back a short Loom and a plan.

What you'll get

A short, honest look at your current setup – ads, tracking, website and funnel – plus 2–3 practical recommendations you can use with or without me.

  • 15–20 minute Loom or call.
  • Top issues, quick wins and risk areas flagged.
  • No hard sell – if it makes sense to work together, we’ll talk about it.

Where do you need help? (tick all that apply)

I’ll usually reply within 1–2 working days with a quick follow-up and next steps.